Flash Drives Become A Popular Method Of Promotion

 When Toyota  promoted its 2006 Lexus RX 350 sports utility vehicle in a U.S. mass mailing, it didn't print up glossy brochures and cram them into bulky envelopes. Instead, it sent out 21,000 smart USB flash drive smaller than cigarette lighters.

 While some recipients may have been confused at first, they surely caught on when they pulled off a plastic cap and found a familiar Universal Serial Bus plug. Sticking the plug into a computer USB port, they gained access to the device and its contents: RX 350 pictures, video clips, interactive demos and more. Lexus isn't the only company that is handing out such gizmos -- which go by such names as thumb drive, pen drive, pocket hard drive and USB flash drive, USB key, USB disk -- like candy.

 The storage devices, which keep digital data in non-mechanical “flash” memory, have displaced the venerable floppy diskette as a convenient means for transporting and distributing computer files. As a result, the flash drives have become very popular among companies that share promotional materials by traditional mail, at industry gatherings or in meetings to clinch deals.

 Flash drives are becoming the new fashion of conventions and trade shows, largely because of their increasing ubiquity and affordability. About 100 million were used worldwide last year, including about 50 million in the United States.

At present, marketing promotion becomes so important in the buyer’s market. Everyone try his best to attract as many clients as possible. However, our shrewd clients don’t appreciate your marketing campaign than ever before. So a nice , innovative while useful promotional gadget becomes necessary. USB stick is helpful to build a friendly relationship between clients and sellers. With attractive package, fantastic printing logo printing, preloading file into it , clients enjoy a modern electronic while the seller is able to enlarge his brand recgntion.